Library

Resources for better digital decisions

Ideas on web development, conversion, automation and AI applied to real commercial problems.

Web & conversion

What a B2B website needs to actually generate leads

Architecture, messaging, forms and measurement.

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Automation

What to automate first in a sales process

How to choose automations that actually change operations.

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AI

How to integrate AI into sales without complicating operations

Useful cases, required data and practical limits.

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